Sharing my favorite upcoming trends for 2023 as seen in the annual Pinterest Predicts trend report.
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Today I’m sharing my favorite trend report finds from the trend-setting-search-engine-force-of-nature itself: Pinterest. Their annual trend report dubbed Pinterest Predicts has been released for 2023 and I dove into all 27 trends that will be making a huge impact on the fashion, beauty, food, travel, pets, and lifestyle industries for the upcoming year.
As someone who studied and worked in the fashion industry for years, I know that trend reports, while seemingly random and just-for-fun, are in fact pulled together from tons of market research and analysis. They are influenced by all things high and low to reach a cohesive set of themes (aka trends) that all industries across the design world end up using to create new products and content. (ahem, insert The Devil Wears Prada cerulean blue sweater monologue here.) It helps that as a search engine, Pinterest has direct data to predict exactly what its 400+ million monthly users are beginning to show tons of interest in for the upcoming year.
To keep things concise, I’m picking out my favorite trends for today’s post, but be sure to check out the full report here so you’re totally in the know.
Let’s get into my top 10 Pinterest Predicts trends for 2023…
1. Airy Styles
This one’s for the girly girls! I love the use of sheer, soft, feminine fabrics – especially when mixed with something a bit edgier like a structured blazer or leather accessories. Excuse me while I head off to search for a pair of sheer pants!
2. Free Spirits
A fresh new take on “Dry January” but make it last all year long. I will admit I’m a fan of a few cocktails on the weekends, but it never hurts to cut back a bit on the alcohol intake. With so many new beverage brands releasing non-alcoholic options, we can swap in a few mocktails here and there. I personally think the key to a great mocktail is all in the little details: fresh garnishes, fancy ice cubes, something bubbly, and a cute straw.
3. Now Processing
It’s no surprise I’m loving this trend. All about releasing your feelings in the form of a creative outlet. Journaling and creative collages are some of my fave ways to disconnect from life’s stressors and get lost in the moment. One thing I have yet to try: music therapy. Will be looking into this 100%.
4. Fringe With Benefits
There’s something so relaxed and effortless about fringe. It seems to reappear in the fashion world every couple of years, but then again… has it ever really left? Truly a timeless bohemian staple. A great way to play with this trend if the boho-vibe isn’t really your style is to incorporate it into your accessories. A fringe lined oversized clutch and a pair of extra long fringe earrings are now officially on my summer shopping wishlist.
5. Hipstoric Home
My love for thrifting is having a field day with this trend. Any chance I get to mix old and new in my home decor makes me swoon. I think this year people are leaning towards the rush of finding unique pieces to display, and accepting a more maximalist approach to decorating their spaces.
6. Pool Pawties
This trend is just TOO cute. Of course, we’d be throwing elaborate birthday parties for our pets nowadays. I love a good theme and really any excuse to host a party. Add the element of a pool full of swimming pups and it truly doesn’t get much better than that.
7. Rust Married
I might be biased towards terracotta rust tones (the saltillo tile floors in my home are this exact color) but this is definitely the color palette I’d choose if I was a 2023 bride. It makes a bold statement, while still remaining somewhat neutral and timeless. Paired with soft creams, deep eucalyptus green, and touches of copper or gold… it’s a dream come true.
8. RomCom Core
Bringing the feel-good vibe of a romcom to an outfit sounds like the perfect way to perk up an average day of running errands. Will you bump into the love of your life? Will your dream job call you with an amazing offer? Will those boots you’ve been eyeing through the store window be on sale? Who knows, but we can all play pretend in a cute little outfit – main character energy only!
9. Mush-Rooms
Similar to the Hipstoric Home trend, this super niche love of mushrooms is a total nod to vintage decor styles. In my opinion, it doesn’t have to be taken so literally. Mushrooms are a vibe – the funky color lighting, abstract patterns, bold colors, and uniquely shaped pieces all evoke the feeling of stepping into a different era. I love the idea of sprinkling a few funky pieces into a more modern space to add character and dimension. Groovy baby, but make it chic!
10. All Aboard
Here’s a travel trend I never imagined seeing on the list! It may not be as conducive in my current location, but European vacations are about to be trending upwards with this train travel comeback. I’m officially adding a train ride with scenic views and an aesthetic af cabin to my bucket list.
What do you think of this year’s Pinterest Predict trends? I can’t wait to see how these start trickling their way into our surroundings. Come back at the end of the year to check in and see which ones have really taken off!
Cheers to 2023 and Happy New Year!
Let’s be Pinterest pals! I share inspiration and my favorite finds on the daily!
Xx Laura
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